Cashmore grew up in Banchory, and founded Mashable in Aberdeen in 2005 at the age of 19.

The site’s primary focus is social media news, but it also covers the latest developments in the likes of mobile, entertainment, online video, business, web development, technology, memes and gadgets.

It’s been reported that Cashmore will make £127million when he sell his website Mashable to CNN.

His Twitter account is also one of Twitter’s 40 most-followed pages, with over 2.8 million followers.

Now it has been reported that a bidding war has begun over the rights to film Mashed Up, which tackles his life story.

Its screenwriter Anthony Phelan was quoted as saying: “We’re talking to studios and there’s a real buzz.

“James McAvoy is our No 1 choice to play Pete – he’s Scottish and they look similar.”

McAvoy last year starred in blockbuster X-Men: First Class, and has recently been filming in Scotland for the adaptation of Irvine Welsh’s Filth.

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The Scottish actor, best known for starring in 2007 movie Atonement, will represent the Rest of the World team.

The 32-year-old will accompany fellow movie stars including Gerard Butler and Will Ferrell, as well as ex-Manchester United footballers Edwin Van der Sar and Ruud van Nistelrooy in the Rest of the World squad.

The event, raising money for children’s charity UNICEF, sees Robbie Williams captain the England team, which also features the likes of Olly Murs and Teddy Sheringham.

Tickets are now on sale for Soccer Aid 2012 – call 0161 444 2012 or visit itv.com/socceraid.

Soccer Aid 2012′s England v Rest of the World match will be played at Old Trafford on Sunday, May 27, airing on ITV1 from 8pm.

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In addition to McAvoy and Braff, the presenters will include Hayley Atwell, Douglas Booth, Jim Carter, Tom Chambers, Tyne Daly, Jack Davenport, Agyness Deyn, Jonathan Edwards, Susannah Fielding, Vittorio Grigolo, Lenny Henry, Ronan Keating, Katherine Kelly, Harry Lloyd, Natascha McElhone, Laurie Metcalf, Elaine Paige, Dan Stevens, Sir Patrick Stewart, David Suchet, Kara Tointon, Will Young, Zoe Wanamaker, Jodie Whittaker and Barbara Windsor.

Established in 1976, the Laurence Olivier Awards celebrate excellence in professional London theatre. The ceremony will be broadcast live on BBC. Additionally, the Olivier Awards will host a free public celebration at Covent Garden piazza, including performances from Billy Elliot The Musical, Jersey Boys, Les Misérables and Wicked.

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The filming was initially planned to start this fall. However, with the new dates, Jennifer Lawrence will be easily available for the shoot. Catching Fire is set for 2013 fall release.

Lawrence will reprise her role of Mystique. James McAvoy, Michael Fassbender, Rose Byrne and January Jones are also featuring in the sequel.

Simon Kinberg, who co-wrote X-Men: The Last Stand and co-produced the X-Men: First Class, will write this sequel. Mathew Vaughn and Bryan Singer are also confirmed to direct and produce it.

X-Men: First Class had a budget of almost $150 million and it grossed $353,624,124 at the Box Office.

It also received Certified Fresh Ratings at the review aggregator site, Rotten Tomatoes. It reported 87 per cent positive reviews, with an average rating of 7.4 out of 10. The site’s general consensus states, “With a strong script, stylish direction, and powerful performances from its well-rounded cast, X-Men: First Class is a welcome return to form for the franchise.”

IMDB gave it a score of 7.9 out of 10 based on its 171,178 user while another review aggregator site, Meta Critic, reported a score of 65 out of 100 based on 38 reviews.

Film.com top critic, Eric Snider, gave it a rating of A- and stated, “It uses the themes of the previous movies to build an intelligent, fast-paced, and highly entertaining prequel.”

Sean Axmaker of MSN.com also praised the movie by commenting, “

While it never reaches the intelligence or character richness of the first two X-Men films, it’s still the superior superhero spectacle of 2011 to date.”

Overall, the sequel would be a must watch for all genre.

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Kit Harington and Joel Kinnaman were originally signed on to play as the legendary medieval duo, but when Warner Bros pulled the plug on the project due to budgetary concerns, the pair eventually went their separate ways. Gary Oldman is currently attached to play as Merlin.

David Dobkin’s Arthur and Lancelot is a heavy actioner and would require a lot of training and preparation, something that Farrell couldn’t fit into his schedule. So it’s back to the drawing board for the Arthur and Lancelot casting, and the studio already has someone in mind to play the role of King Arthur. According to Deadline, James McAvoy and other names have been approached for the lead role. I imagine that we will be hearing of more names as Warner Bros is very eager to make the movie.

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UPDATE: The first batch of pictures from the event have just been added to the gallery. James was on hand to present the award of Best Actress to Olivia Colman for her role in Tyrannosaur – congratulations to her! I have also added some missing stills from James’ appearance on NBC’s Today Show and Late Night with Jimmy Fallon from last year.